A mascot embodies everything a brand stands for—its tone, values, ethics, and emotions—making it a powerful tool to increase brand awareness and drive sales. While I didn’t design the llama mascot, I had the privilege of leading its launch project, ensuring that every aspect of the rollout aligned with our brand’s identity and goals. Mascots create familiarity and connection, fostering a sense of loyalty that encourages customers to make new and repeat purchases effortlessly. Beyond that, mascots open endless opportunities to craft engaging and creative content across social media, emails, and even customer touchpoints like the checkout page, making the brand more relatable and memorable.