Designing paid ads for diverse networks like Google Display Network, Meta, Criteo, and affiliates requires a strategic approach tailored to each platform’s strengths and audience behavior. Google Display Network ads prioritize visually compelling designs with concise messaging to attract clicks across a vast range of websites. Meta ads (Facebook and Instagram) focus on scroll-stopping visuals, dynamic content, and clear calls-to-action to engage users in a highly interactive social environment. For Criteo, retargeting ads are optimized with personalized product recommendations and dynamic layouts that cater to individual user preferences. Affiliate ads, often banner-based, require cohesive branding and attention-grabbing designs to stand out while maintaining trust. Each ad is crafted with precision, ensuring consistency, brand alignment, and a focus on performance metrics like CTR and conversions.